Will jilted Windows phone fans buy into Microsofts mobile vision or care Many Windows phone fans no longer trust Microsoft. That may be bad news for any future moves Microsoft makes in mobile. Trust is the foundation for any relationship. Trust is built on mutual respect and predictability, trust can be hard to earn, and trust can be nearly impossible to restore when lost. Trust is key, in both personal relationships and those between a business and a customer. Like Microsoft and the forever jilted Windows phone user. Sadly, Microsoft has lost the confidence of many, if not most, current and former Windows phone users. Though there is skepticism about Microsofts potential return to mobile, many ex Windows phone users have already resolved never to embrace anything Microsoft brings to the mobile space. The trust is gone. And thats bad news for Microsoft. The Disconnect. Microsoft is a company with a history of in fighting and poor team interaction. This began to change under the One Microsoft initiative led by former CEO Steve Ballmer. Current CEO Satya Nadella has also worked to transform the companys culture from one plagued with fear of failure to one that embraces taking chances and learning from mistakes. During a recent Facebook Live broadcast one Microsoft employee called this idea failing forward. In fact, in a 2. Microsofts cultural shift General Manager of Office Labs Chris Pratley, told Windows Central Now were back to catering to the actual people who use our stuff, the goal is customer love and it is quite refreshing. Given this apparently sound foundation, Microsofts failure in mobile is exceedingly profound but not because Windows phones failed in the market. Products fail. It is the manner in which Microsoft mishandled its dedicated customer base which did not reflect the consumer focused mission to which the company claims to be espoused. Building Trust. In 2. Microsofts Windows Phone 7 brought something unique to the mobile space. The bold marketing which accompanied the products introduction conveyed Microsoft was serious about mobile. Consumers though in small numbers began passionately embracing Microsofts take on mobile which was drastically different than Apples and Googles. The fluid Live Tile based UI, deeply integrated social networks that merged with the OS and Photos Hub, Rooms, hubs and more won over many users. Windows Phone was so impressive that the companys Ben Rudolph ran the popular Smoked by Windows Phone campaign where random peoples i. Phones and Android phones were beaten by Windows phones at various tasks. Rudolph even replaced the losers inferior phones with Windows phones. Im pretty sure that none of our readers who drives a car with a manual transmission has ever looked down at their shifter and exclaimed I sure wish this was a. Miguel Ferrer, Actor Mulan. Miguel Ferrer was born on February 7, 1955 in Santa Monica, California, USA as Miguel Jos Ferrer. He was an actor and director, known. As a site free of Popups ads, we cant depend on multimillion dollar campaigns to get the word out about Worldusa We are counting on you, our most loyal vistors to. Was there really once that much pride and confidence in Windows phone With Microsofts apparent full commitment to mobile backing our zeal, fans evangelized the platform and convinced others to try it. Buy Gone Nutty Movie Online ' title='Buy Gone Nutty Movie Online ' />E Online Your source for entertainment news, celebrities, celeb news, and celebrity gossip. Check out the hottest fashion, photos, movies and TV shows AskMens Entertainment channel keeps you up to date on pop culture, gadgets, movies reviews, and gear for guys. You reap what you sow Will jilted Windows phone fans buy into Microsofts mobile vision or care By Jason Ward Thursday, Sep 21, 2017 at 1200 pm EDT. We endured the platforms shortcomings and lack of developer support confident that the next update or next flagship would perhaps level the playing field. We trusted Microsoft. Losing Trust. We knew that Microsoft couldnt make the market and developers accept Windows phone, but we believed or hoped Microsoft would do all that it could to help it succeed. That expectation began fading from view as the reality of Microsofts weak commitment became apparent. Though we remained hopeful fans started giving voice to their discontent when they perceived early betrayals from Microsoft. Windows Phones 7. Windows Phone 8 stranded fans on devices that could not be upgraded. Windows Phone 7. 8, which provided Windows Phone 8 features like resizable tiles, was a bone Microsoft tossed these abandoned users. Sadly, my HTC Titan on ATT never got the 7. We understand that Microsofts move to Windows Phone 8 was a step toward One. Core and hardware requirements necessitated leaving some folks behind. Fans were angered nonetheless, and things didnt get better from there. Windows Phone 8. 1 removed most of the unique aspects of Windows Phone that won users over. For many, Microsofts progress felt either like a bait and switch or an abandonment of its own vision. Users complained that Microsoft hooked us with a unique platform only to make it more like i. Phone and Android over time. Paradise Lost. Two casualties of change were the unique social network integrated People and Photos Hubs which became more like the functional, but aesthetically bland Contacts and Picture apps for i. Phone and Android phones. Download Film A Letter To Momo. Microsoft even made systemic UI changes like hamburger menus to accommodate app developers that never came. Technically the eradication of Hubs and other features made updating separate apps easier but made Windows phones less Windows phone. Enthusiasts feelings of betrayal are rooted in a perception that Microsoft abandoned its unique approach to mobile, and by default, those of us who embraced it. If Microsoft couldnt stay true to its own unique approach to mobile, how could users remain confident in Microsofts mobile efforts No Microsoft, were not interested. Confidence inspires trust and people will follow those they trust. As Microsoft began exhibiting behavior that could be interpreted as lack of confidence in its own mobile platform the Windows phone fanbase became more vocal with its discontent. Windows 1. 0 Mobile and the Lumias 9. XL were poorly received. As the OS became less fluid and less aesthetically Windows phone as it became more one OS on its way to One. Core, fans were also wondering where the flagships were. Rivals continued their yearly cadence of flagship releases while Microsoft seemed irrationally to some committed to flooding the market with low end devices. The long term effect of Microsofts low end strategy. Where was the commitment to go head to head with high end hardwareDid Microsoft doubt its own ability to compete We must remember that for a time the Windows on phone didnt support the hardware rivals platforms supported. But what about when it did A Windows phone fan scorned. The lack of flagships resulted in Windows phones being ignored when it came time to compare the latest flagships. With Windows phones and its fans increasingly becoming the joke of the industry and Microsofts apparent lack of interest in combating the stigma, many users resolved that if Microsoft didnt care neither should they. Where was the consumer love Microsoft boasted about Why wasnt Microsoft putting its billons where its mouth is The app Bridges were built, but Microsoft has done little to encourage their use. The retrenchment strategy left fans, particularly those in regions where Windows phones had respectable share, with little to no options. Microsofts focusing of Windows Mobile on the enterprise was a slap in the face to consumers who still loved the platform. Fans wanted a phone. Microsoft responded, No phone for you, with little effort to communicate a commitment to a committed base. Microsoft Where is everybody Ive long advocated that Microsoft has a mobile strategy. Microsofts Andromeda OS, one Windows platform, on a pocketable telephony enabled PC with CSHell may be whats next. Heres the problem. Even if this device checks all the boxes, creates new boxes and checks those too, Microsoft has lost the trust of its vocal fanbase. Does Microsoft still care about Windows phone fans Goodwill and word of mouth are more powerful and organic than structured marketing. A product endorsed by family or friends is more likely to be adopted than one that has only the one sided support of a marketing campaign. Conversely a product condemned by family and friends receives a mark that is hard to erase. The condemnation that fans have laid on Microsoft and its smartphone efforts is bad not only for its future mobile efforts but for the company as a whole. These fans have lost trust in Microsoft. If Microsoft reenters mobile, it will have to work hard to prove its commitment to its own mobile vision and the consumers it has spurned.